Azadea Retail Stores in Egypt

AINSystems deliver business benefits to global retail


Fast-growing retailer and fashion designer Azadea Group needed to replace an ageing, failing legacy analogue-based CCTV camera estate located in its 80 stores around Egypt. Azadea ’s IT department therefore took over the management of the legacy cameras with a view to upgrading the whole system to IP video, over a three year period. To meet its targets  needed a system that was capable of lasting at least 10 years. Therefore it required a network camera manufacturer which had global support capability, as well as retail sector expertise and a strong focus on research and development to future-proof the new investment. 


After a painstaking evaluation process, Paul Smith selected Axis network cameras. The company specified AXIS M3048 Network Cameras in all stores, as part of the complete IP video upgrade for People counting analytics, with most stores fitted with 1-2 cameras. Additionally, store rooms of some outlets were equipped with AXIS M3005-V Network Cameras. A total of over 80 cameras will have been installed by the end of the 3-year IP video upgrade programme in 2017.


Azadea is replacing an ageing and unmanageable CCTV estate with a state-of-the-art IP video system. This provides 100% store-wide coverage and full HDTV 1080p images in all its fully owned stores globally. AXIS M3046 is designed to fit into the same size ceiling void as a standard spotlight and is so discreet that it is often mistaken for a spotlight rather than a powerful full HDTV network camera. Azadea  is able to gather high quality images capable of use for video analytic - people counting for business intelligence . It will also provide a platform to integrate video analytics software for dwell-time analysis, heat mapping, people counting, facial recognition and even CRM and Point of Sale systems integration.